April 13th, 2011

森の木琴 / Forest Xylophone


docomoが提案する木のケータイ、『TOUCH WOOD』のwebプロモーションムービーです。






This is a delightful commercial for DoCoMo (Japan mobile operator)’s mobile phone TOUCH WOOD made with the surplus wood of trees culled during thinning operations to maintain healthy forests.

A Japanese ad agency (Drill Inc.) went to the woods working with a design company called Invisible Designs Lab. in Fukuoka, Japan. They built the giant xylophone running down hill. A wooden ball was placed at the top of the xylophone ramp and then pushed down. As it plunks down the hill it plays Bach’s Cantata 147 also known as “Jesu, Joy of Man’s Desire.”

The director of the commercial says that the music is completely made with just the ball and the wooden xylophone planks, though some levels were adjusted.

Check out their wonderful Behind-the-Scenes video as well. I love it!

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2 Responses to “森の木琴 / Forest Xylophone”

  1. marieds says:

    waouh!!! that’s great!!! i love it too!!!

  2. valeriealice says:

    This is super lovely

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