（カンヌ国際広告祭（Cannes Lions International Advertising Festival）は、数ある広告賞の中でも世界最高峰とされるフランスの最も権威のある広告賞の１つ。毎年６月に南フランスのカンヌ市で開催され、世界中から集められた広告プロモーションの中から審査員の投票によって受賞作品が決定されます。）
A wonderful and interactive campaign celebrates the grand opening of JR in Kyushu, Japan. With a JR bullet train passing through various regions in Kyushu, over 15,000 Kyushu citizens gathered along the JR track to embrace and salute to this JR pilot and historical moment.
Showing their enthusiasm, the citizens prepared different rainbow props, costumes, banners or even performances to welcome the blessing of this new JR in Kyushu. Several cameras were set along both sides of the pilot train to record all these happy faces and moments of Kyushu.
This celebratory spot promoting Japan Railway’s Kyushu Shinkansen, a bullet train running through the country’s southern island, had first aired in March but was soon pulled after the tsunami and earthquake hit the northern part of the country. The commercial recently began airing once again, and has been getting plenty of online love for its uplifting message of national solidarity.
The spot was shot from inside the bullet train after JR had recruited 15,000 people around the country to stand alongside the train’s route, for possible inclusion in the spot. It features the song “Boom,” by Japanese-Swedish singer Maia Hirasawa. (She is also featured in this very cute IKEA campaign.)
One of the final lines of this campaign video roughly translates to,
“On that day, thank you for waving your arms at us, thank you for smiling at us, thank you for coming together. . ., Kyushu has now become one with full of new energy. From now on, Japan will become more fun.“
***Also from Japan, NTT DoCoMo’s Forest Xylophone won a golden lion at Cannes for this EPIC cell phone ad campaign (Touch Wood SH-08C).
Just heard about this movie recently and I’m really excited.
PINA is a feature-length dance film in 3D by Wim Wenders (I’m a huge fan.) with the ensemble of the Tanztheater Wuppertal Pina Bausch, featuring the unique and inspiring art of the great German choreographer, who died in the summer of 2009.
Has dance on film ever looked so beautiful before? This film looks absolutely sensational.
We had an early dinner at the hotel and decided to go to see a movie together. I think it was actually the first time for all of us (my parents, my sister and I) together to go to a movie theatre. Strange!
I was so happy that they were playing “Mother Water”. I really wanted to see this movie !
The movie is set in Kyoto, Japan. The title of the movie refers to the city’s large river (Kamo River) & waterways with the bulk of the movie revolving around the daily lives of three women and their interactions with other members of their town.
The water is a prime importance to the key trio of characters, Setsuko is the owner of a bar that only serves whiskey. Takako opens a coffee shop. Meanwhile, Hatsumi owns a tofu shop.
Their neighbors include Yamanoha who works at a furniture studio, Otome who runs a public bathhouse, Jin who works at the public bathhouse and Makoto who takes walks near the area.
